Sometimes you have a idea and it'll make a massive difference - a 10x force multiplier. Sometimes the idea is only small - a 1x multiplier. This isn't to say that 1x multipliers are bad - they'll typically take 1/10 the time of a 10x idea.
1x ideas are tactical. If you think your idea is 1x, then it's probably something quick, easy, and for the short term.
10x ideas are strategic. If you think your idea is 10x then it'll be for the long term, make a bigger impact, require more time, effort, and planning.